Severance’ Keyboard: Pricey but Irresistible for Fans

Fast Summary

• Atomic Keyboard announced the MDR Dasher Keyboard, inspired by the Apple TV+ show Severance.
• The keyboard has three swappable layouts:

– Innie Layout: resembles the design used by Macrodata Refinement department in Severance without Escape, Option, or Control buttons; includes trackball and additional buttons.
– Outie Layout: Standard 60% regular keyboard layout.
– Dasher Layout: Mimics the historical Data General Dasher 200 keyboard design.

• Swappable layouts are made possible with a magnetic mid-frame mechanism that allows changes within seconds.

• Pricing: $599 for early adopters ($899 retail). Kickstarter tiers include varying prices between $649-$699 depending on reservation timing; reservations require a $10 fee. Early adopters get a free deskmat, and shipping begins in November.

Indian Opinion Analysis
The concept behind the MDR Dasher Keyboard showcases tech innovation and cultural influence through its connection to Severance. While uniquely tailored for fans of the show, its high price signals exclusivity over mass accessibility-possibly catering to niche markets rather than widespread adoption. For India’s growing tech enthusiasts and creators, this product highlights global trends toward merging storytelling with hardware design innovations.

Its modular functionality could inspire domestic manufacturers to explore cost-effective yet customizable solutions aligned with media-inspired designs targeting local preferences-a potential area for future exploration as India strengthens its electronics manufacturing base under government policies like Make in india.

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