# Maharashtra FDA issues notices to SRK, Devgn, Shroff over Vimal ad 2026-08-16T05:58:31+00:00 | Governance | Indian Opinion Desk Corroboration: 3 independent outlets The Maharashtra Food and Drug Administration has issued show-cause notices to Bollywood actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff over a Vimal elaichi advertisement, alleging it amounts to surrogate advertising for Vimal Pan Masala. The Times of India reports that the notices were personally delivered this week: Devgn received his at his Juhu residence, Khan at Mannat in Bandra, and Shroff was notified through his production company. The FDA says the advertisement, in its presentation, dialogue and product name, creates an indirect association with the Vimal brand, which is mainly linked to pan masala. The product is prohibited for manufacture, storage, transport, distribution and sale in Maharashtra for one year from July 13, 2026, under an order by the Commissioner of Food Safety. The regulator has invoked Section 24 of the Food Safety and Standards Act, 2006, which restricts misleading food ads, and Section 53, which allows a penalty of up to Rs 10 lakh for those who publish a misleading food advertisement. FDA commissioner Tukaram Mundhe, who issued the notices, is leading a wider crackdown against tobacco and pan masala in the state. The regulator says this is the first time it has examined surrogate advertising. The actors have been asked to explain their roles as brand endorsers in the campaign. ## Coverage - deccanherald.com - indiatoday.in - timesofindia.indiatimes.com This story was synthesised by AI from the 3 sources linked above. Updated: this story now draws on 3 sources. Last updated 2026-08-16T06:46:08+00:00. Tags: Ajay Devgn, Maharashtra FDA, Shah Rukh Khan, Tiger Shroff, Tukaram Mundhe, Vimal Canonical: https://indianopinion.org/shah-rukh-khan-ajay-devgn-tiger-shroff-get-fda-notices-for-vimal-ad/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/shah-rukh-khan-ajay-devgn-tiger-shroff-get-fda-notices-for-vimal-ad/#story-in-brief How this brief was made: an AI model read the reports linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. Stance labels are editorial classifications of how each outlet framed this story, assigned by the same model, not ratings of the outlets. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/