This FIR highlights ongoing consumer dissatisfaction with accountability standards involving large corporations like Hyundai, and also their public-facing endorsements by celebrities such as Shah Rukh Khan and deepika Padukone. While endorsers are not directly involved in manufacturing or design processes, their association creates potential liability due to public trust placed on celebrity advocacy of products.
The case could set important precedents for consumer rights enforcement in India if courts choose to investigate deeper links between manufacturers’ quality issues and marketing practices involving high-profile endorsements.Consumers’ expectations often stretch beyond functionality into broader reliability backed by brands’ reputations-something this incident calls into question.
This growth may urge greater scrutiny over endorsement deals going forward while accentuating corporate responsibility regarding product flaws that impact buyers both financially and emotionally.