# Share knowledge, not hoard it, Sorrell says on AI era 2026-08-13T13:25:30+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Sir Martin Sorrell, founder of S4Capital, says the most valuable skill in the AI era will be the willingness to share knowledge rather than hoard it. He argues that AI is democratising information inside companies, flattening hierarchies and weakening the power once held by those who controlled data. Sorrell predicts that employees who openly share will become the new leaders. Sorrell also said AI will not wipe out 95% of marketing jobs as OpenAI CEO Sam Altman has suggested, but will make advertising cheaper and more algorithm-driven. He echoed John Maynard Keynes' prediction of a 15-hour workweek, saying Keynes was 100 years too early. The Economic Times reports Sorrell sees AI making the marginal cost of information nearly zero. ## Coverage - economictimes.indiatimes.com Tags: advertising, AI, future of work, knowledge sharing, Martin Sorrell, workweek Canonical: https://indianopinion.org/share-knowledge-not-hoard-it-sorrell-says-on-ai-era/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/share-knowledge-not-hoard-it-sorrell-says-on-ai-era/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.