# Shashi Sinha invests in creator-tech company Qoruz 2026-08-08T10:51:16+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet A month after leaving Omnicom Media India, industry veteran Shashi Sinha has invested in creator-tech company Qoruz, the parent of platform HashFame. ET BrandEquity reports the investment size is undisclosed but sizeable for Sinha, made through his family office. Sinha sees the creator ecosystem shifting from manual influencer campaigns to technology-led platforms. Qoruz plans to use the funds to build tools that help influencers run sustainable businesses, moving beyond paid campaigns. In the long term, Sinha believes creators could earn revenue shares from the sales they generate. ## Coverage - brandequity.economictimes.indiatimes.com Tags: creator economy, influencer marketing, investment, Qoruz, Shashi Sinha Canonical: https://indianopinion.org/shashi-sinha-invests-in-creator-tech-company-qoruz/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/shashi-sinha-invests-in-creator-tech-company-qoruz/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.