– By entertainment tracking portal Sacnilk: Rs 154.35 crore in six days.
– By producers: Rs 178.16 crore in six days.
The underwhelming performance of Sikandar signals growing challenges for star-driven cinema that heavily relies on established actors like Salman Khan to draw audiences.Despite being positioned as an Eid release-a historically lucrative period for Indian films-the movie’s failure to cross the coveted Rs 100-crore mark domestically within its first week raises questions about audience expectations and content quality.
AR Murugadoss’s return to Hindi cinema highlighted important anticipation but did not translate into sustained box office success despite prior blockbuster credentials (Ghajini, Holiday). This suggests that celebrated names behind and in front of the camera may no longer guarantee market performance without compelling storytelling or innovation in genre offerings.
From a broader industry perspective, Sikandar highlights shifting viewer preferences amidst increased competition from regional cinema and OTT platforms delivering diverse content globally at scale. Such trends call for greater prioritization of script quality over formulaic approaches if long-term success is sought.