# Smartphone financing tenure averages 10 months in Q2 2026 2026-08-10T13:02:03+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 2 independent outlets Smartphone financing tenure in India averaged 10 months in Q2 2026, according to Counterpoint Research. Tier 2 cities led financing-driven purchases, with EMI plans accounting for 57.5 per cent of sales. Tier 3 markets also crossed 50 per cent penetration. Overall financing is expected to reach 42 per cent of total smartphone sales in 2026. Apple recorded the highest average tenure at 17.2 months, while Samsung led in units sold through financing. NBFCs are offering EMI plans extending up to 30 months. However, Hindustan Times notes a worrying trend: consumers are taking longer tenures to afford premium phones, partly due to rising device prices from supply chain issues. The report forecasts financing will account for over half of sales in mainline channels. ## Coverage - telanganatoday.com - hindustantimes.com Tags: Apple, Counterpoint Research, EMI plans, NBFCs, Samsung, smartphone financing Canonical: https://indianopinion.org/smartphone-financing-tenure-averages-10-months-in-q2-2026/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/smartphone-financing-tenure-averages-10-months-in-q2-2026/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.