# Sports and films lead OTT viewing as originals face spending reset 2026-08-07T09:57:00+00:00 | Entertainment | Indian Opinion Desk Corroboration: 1 independent outlet Sports, theatrical films and television shows are drawing more viewers on Indian streaming platforms than many exclusive web originals. Ormax data for the first half of 2026 recorded 228.4 million views for the Indian Premier League and 224.6 million for the ICC Men’s T20 World Cup. India's Got Latent drew 38.5 million, while Dhurandhar and Dhurandhar: The Revenge recorded 35.2 million and 27.8 million respectively. Platforms are slowing commissioning, scrutinising budgets and making second seasons dependent on audience retention. Industry executives expect a shift towards proven franchises, strong concepts, regional stories and non-fiction, rather than a broad retreat from originals. A possible barbell model could combine a few large productions with a wider base of lower-cost Gujarati, Bhojpuri, Marathi and other regional content. ## Coverage - livemint.com Tags: OTT, regional content, sports, streaming, web originals Canonical: https://indianopinion.org/sports-and-films-lead-ott-viewing-as-originals-face-spending-reset/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/sports-and-films-lead-ott-viewing-as-originals-face-spending-reset/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.