Strava Removes Key Membership Perk

Quick Summary

• Strava has announced it will discontinue web-based running training plans on its platform and will redirect users to Runna, a paid service, for new training plans.
• Current Strava running plan users can complete their ongoing programs but must migrate to Runna for future plans.
• Strava is offering a promotional code (STRAVA-TP) to provide two weeks of free access to runnas services, except for those who’ve used Runna’s free trial previously.
• The change impacts only running training plans; cycling training plans via Carmichael Training Systems remain unaffected.

Indian Opinion Analysis
The decision by strava resonates with broader challenges posed by the subscription economy: removing features under existing payment structures risks eroding customer trust. For Indian consumers navigating fitness apps, this underscores the importance of companies maintaining transparency in pricing and feature availability-a key part of providing value in competitive markets like India’s growing fitness tech space. Adaptability may be required from users as similar shifts could occur in platforms popular domestically.

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