Students Encouraged to Explore Business Ideas Rooted in Tradition and Culture

Fast Summary

• Sri Padmavati Mahila Viswa Vidyalayam (SPMVV) Vice-Chancellor, V. Uma inaugurated an exhibition-cum-sale showcasing handloom and craft products in tirupati on August 11, 2025.
• The exhibition featured items such as handloom saris, cocoon-based artifacts, silk apparels, Kalamkari saris, and wall frames designed for personal use or gifting purposes.
• The products were developed by “Sanvika Divine Products,” a start-up incubated at the university’s SSIIE Technology Business Incubator (TBI).
• The initiative aims to facilitate business opportunities while preserving traditional weaves and ethnic designs.
• Professors associated with the start-up highlighted the combination of modern technology and traditional knowledge in product creation.
• Andhra Pradesh State Padmasali Corporation Director Sriramdas Gangadhar and Tirupati District Handloom officer R. Ramesh attended the event.

indian Opinion Analysis

The launch of an exhibition featuring handloom and craft products by “Sanvika Divine Products” underscores a notable effort to combine entrepreneurship with cultural preservation. By using resources incubated within academic settings like SSIIE Technology Business Incubator at SPMVV, this initiative highlights how education can foster innovation rooted in tradition. Such endeavors serve dual purposes-economic empowerment through creative business models and keeping alive India’s rich cultural heritage in textiles and crafts.

Along with boosting local entrepreneurial ventures like start-ups focused on artifacts made from silk cocoons or Kalamkari designs, these initiatives offer scope for lasting regional growth.If supported further by stakeholders like government bodies or corporations (e.g., A.P. State Padmasali Corporation), they could lead to scalable employment opportunities while promoting craftsmanship unique to India.Such projects have broader implications by involving women entrepreneurs-providing them avenues beyond conventional livelihood options-to explore thier potential within heritage-driven industries equipped with modern technological tools.

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