# Swiggy faces tough path to break even for Instamart 2026-08-07T06:41:45+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Swiggy needs Instamart's annualised net order value to rise from about Rs 23,400 crore to Rs 60,000 crore before the quick commerce business can break even, the company told shareholders. Instamart must more than double quarterly orders to 25-30 crore while lifting contribution margin to 5-6% without reviving deep discounts. The task is harder because rival Blinkit is nearly three times Instamart's size and already adjusted Ebitda-positive, according to Goldman Sachs. Swiggy's food marketplace CEO Rohit Kapoor said the zero-commission model is a marketing gimmick, arguing that someone must pay for platform costs. Swiggy is betting on Toing, a budget food delivery platform launched last year with meals starting at Rs 49, to expand the market by unlocking 150 million users and driving 30-40% category growth, though broker Emkay Global flagged cost management concerns. ## Coverage - retail.economictimes.indiatimes.com - medianama.com Tags: Blinkit, Instamart, profitability, quick commerce, Swiggy Canonical: https://indianopinion.org/swiggy-needs-instamart-to-reach-rs-60000-crore-to-break-even/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/swiggy-needs-instamart-to-reach-rs-60000-crore-to-break-even/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.