# Swiggy, Zomato AI food photos mislead hungry customers 2026-08-12T19:49:53+00:00 | Governance | Indian Opinion Desk Corroboration: 1 independent outlet The Hindu reports that AI-generated food images on Swiggy and Zomato are becoming harder for customers to spot, with many restaurants using hyper-realistic photos of dishes that do not exist. Swiggy’s own AI disclaimer is easily missed unless users enlarge the image. In November 2023, Swiggy launched an 'AI-Fuelled Photoshoot' feature to brighten menu photos, but text-to-image models now let eateries show food they cannot cook. In August 2024, Zomato’s then-CEO Deepinder Goyal said the company strongly discourages AI-generated food images, citing customer complaints about breach of trust, higher refunds, and lower ratings. However, The Hindu found several eateries on Zomato still using heavily edited or synthetic-looking photos. While platforms and restaurants profit, the hungry customer gets a disappointing meal. ## Coverage - thehindu.com Tags: Artificial intelligence, consumer rights, food images, misleading ads, Swiggy, Zomato Canonical: https://indianopinion.org/swiggy-zomato-ai-food-photos-mislead-hungry-customers/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/swiggy-zomato-ai-food-photos-mislead-hungry-customers/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.