# SwishX pivots from device leasing to AI for pharma sales workflows

2026-08-12T17:22:48+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 1 independent outlet

SwishX, formerly Swish Club, raised $4.5 Mn in 2024 for device leasing but shut that business to build an agentic AI platform for pharma and medtech companies. It targets sales, distribution, hospital contracts, and government tenders. The startup claims over $1 Mn in annual recurring revenue and expects $5 Mn in contracted ARR by FY27. Founder Dushyant Sapre, an IIT Delhi graduate and former Google Cloud executive, said the device business was capital-intensive and hard to differentiate. SwishX now offers four products, Tender IQ, Contract IQ, Marketing IQ, and Channel IQ, to automate pharmaceutical commercial operations in emerging markets.

## Coverage

- inc42.com <https://inc42.com/startups/how-swishx-is-fixing-messy-back-office-sales-workflows-for-pharma-companies-with-ai/>

Tags: AI, enterprise SaaS, India, pharma, startup pivot, SwishX
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