The rise of paywalled content in reputable publications like the Economic Times highlights an ongoing evolution in media consumption. With detailed offerings such as investigative journalism and robust investment tools under its premium model, this shift caters to readers who seek extensive insights beyond free-tier news. for India specifically, it reflects a growing appetite for financially literate audiences investing in quality information.Though, this also raises concerns about inclusivity – as meaningful news risks becoming less accessible for wider socioeconomic segments without affordable models for essential coverage.