When I think of Nothing (the phone company), I think of value. The Nothing Phone 3a, for example, is $379, but it doesn’t feel like it: It looks cool, it performs well, and checks many of the boxes you’d expect from a phone that costs twice as much, if not more.
These phones aren’t perfect, of course, and are missing some features that the best iPhones, Pixels, and Galaxies might have. But that’s kind of the point: The company cuts features that most users don’t want or need at this price point, while offering features that many “budget” phones often omit. In a world of expensive flagships, it’s cool to see a company continue to prioritize a premium smartphone experience while keeping the price in check.
Even the Phone 2, which was not considered a “budget” phone, launched at $599—more expensive than the 3a for sure, but not quite premium iPhone pricing. That’s why I find the Nothing Phone 3 to be a bit confusing. The company officially announced on Wednesday that its newest phone will arrive in July of 2025:
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Nothing hasn’t revealed too many details about the new phone yet, other than what CEO Carl Pei shared at Google I/O. Back in May, Pei said that Nothing Phone 3 would be the company’s “first true flagship smartphone,” and will include “premium materials, major performance upgrades, and software that really levels things up.”
That all sounds good. I mean, who doesn’t want those three elements in their smartphone of choice? Unfortunately, it appears that trifecta comes at a cost. Pei followed up that vague announcement with the Phone 3’s price tag: £800, or roughly $1,085 when converted to USD. Essentially, the Nothing Phone 3 will directly compete with the iPhone 16 Pro, Pixel 9 Pro, and Galaxy S25+.
We also don’t know enough to say whether that $800 to $1,000 MSRP would be worth it, and we likely won’t until reviewers get their hands on the Phone 3, but I have to admit some skepticism at this early stage. Maybe the Phone 3 will be the phone to beat this year, but to me, Nothing’s strength is in its simplicity: I like that the company makes a phone that looks, well, nothing like the competition, while also finding a way to keep an exceptional price. Sure, extra features and performance are always welcome, but for potentially an additional $700, I’m not sure they’re that welcome.
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Jake Peterson
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