Tim Cook Hints at Potential Price Hikes Amid Tariff Impact

Fast Summary

• Apple disclosed in its Q2 financial report that it anticipates a $900 million impact next quarter due to U.S.-China tariff activity, assuming tariffs remain unchanged.
• CEO Tim Cook did not rule out future price increases for Apple products, citing ongoing supply chain optimization efforts and current uncertainties.
• Cook emphasized the company’s efforts to manage inventory and supply chain challenges but acknowledged limits to such measures.
• Apple’s exemption from tariffs on iPhones has helped avoid price increases so far; though, uncertainty about the continuation of thes exemptions persists.

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