– brain processes (readiness potential) suggest decision-making begins subconsciously before awareness – creating susceptibility to impulsive actions like clicking on phishing emails.
– Decision-making under positive emotions and facts overload worsens risk evaluation during online interactions.
– High personalization in cyber-attacks (e.g., spear-phishing) triples victim vulnerability compared to less customized attacks.
The rise of sophisticated internet scams has global implications, including for India-a nation increasingly digitalized with rising e-commerce penetration and government initiatives promoting online transactions through platforms such as UPI. The psychological vulnerabilities highlighted-like emotional triggers during decision-making or the impact of cognitive overload-pose challenges for India’s diverse population where digital literacy levels vary significantly.
India must proactively address this growing threat through public awareness campaigns emphasizing cybersecurity resilience alongside effective data privacy laws akin to those cited by international organizations like Incogni. Integrating robust digital hygiene practices and actionable anti-phishing strategies into India’s burgeoning tech education programs would help mitigate risks while fostering safe adoption of digital technologies essential for economic growth.
Further investment in R&D around behavioral science-informed cybersecurity tools may strengthen India’s defense mechanisms against personalized threats such as spear-phishing.