# TN CM Vijay to launch one-gram gold ring scheme for newborns on Sep 28

2026-09-18T16:31:36+00:00 | Governance | Indian Opinion Desk

Corroboration: 3 independent outlets

Tamil Nadu Chief Minister C Joseph Vijay will launch the Thaimaaman Thanga Mothiram Thittam (maternal uncle gold ring scheme) on September 28, the government announced. The first batch of 1.28 lakh rings has been procured for babies born in state-run hospitals, with each ring carrying a unique serial number and tamper-proof packaging. The scheme is retroactive to June 22, Vijay's birthday. The Economic Times reports the state has allocated Rs 755.83 crore for 4.41 lakh rings for the full year. Beneficiaries must be permanent residents of Tamil Nadu, registered under PICME and holding an RCH identity card, Times Now reports. ABP Live says the launch was postponed from September 17 due to Vijay's London investment visit. The scheme will not apply in Chengalpattu and Tiruppur districts because of the Model Code of Conduct for bypolls, according to ABP Live. Rings have been procured through Joyalukkas and Kalyan Jewellers in a 70:30 ratio, the Economic Times adds.

## Indian Opinion Analysis

All three outlets report the scheme as straight policy news. ABP Live highlights the logistical delay due to Vijay's UK trip and the MCC exemption for two districts. The Economic Times and Times Now foreground the scheme's origin as a TVK poll promise and its retroactive start date. None offer critical framing or independent assessment of cost or efficacy. The coverage reads as uniform government messaging. The first rollout on September 28 will show whether the 1.28 lakh rings meet demand and whether the scheme boosts institutional delivery rates as claimed.

## Coverage

- news.abplive.com (neutral report) <https://news.abplive.com/cities/tamil-nadu-cm-vijay-to-launch-one-gram-gold-ring-scheme-for-babies-on-september-28-1867308>
  Leads with launch date and procurement numbers, adds detail on postponement and MCC exemption
- economictimes.indiatimes.com (neutral report) <https://economictimes.indiatimes.com/news/india/tamil-nadu-to-launch-one-gram-gold-ring-scheme-for-newborns-on-september-28-first-batch-of-1-28-lakh-rings-ready/articleshow/134336228.cms>
  Leads with scheme name and poll promise origin, includes budgetary figures and vendor details
- timesnownews.com (neutral report) <https://www.timesnownews.com/india/gold-ring-for-newborns-tamil-nadu-cm-vijays-maternal-uncle-scheme-1-28-lakh-rings-ready-article-156183482>
  Leads with scheme name and eligibility criteria, includes government rationale on public trust

Tags: C Joseph Vijay, gold ring scheme, Joyalukkas, Kalyan Jewellers, Tamil Nadu, Tamilaga Vettri Kazhagam
Canonical: https://indianopinion.org/tn-cm-vijay-to-launch-gold-ring-scheme-for-newborns-on-sept-28/
License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources.
Cite: https://indianopinion.org/tn-cm-vijay-to-launch-gold-ring-scheme-for-newborns-on-sept-28/#story-in-brief