Quick Summary
Indian Opinion Analysis
The widespread popularity of “Squid Game,” a South Korean Netflix series, underscores the global resonance of non-English content and its commercial viability for streaming platforms. For India, this trend signals greater opportunities for regional filmmakers to present culturally rooted narratives that can attract international audiences via OTT platforms. It demonstrates how strategic storytelling and marketing can elevate local productions to global phenomena and foster cross-cultural engagements. However, challenges such as competitive production budgets and international relevance should be considered by Indian creators aiming to replicate similar successes.
Read more: Economic Times link