# Trai mandates voice-and-SMS-only plans, telcos face ARPU pressure 2026-09-24T02:02:58+00:00 | Governance | Indian Opinion Desk Corroboration: 2 independent outlets The Telecom Regulatory Authority of India (Trai) has directed all telecom operators to offer voice-and-SMS-only tariff plans, without bundled data, for validity periods of 30 days or less. The amendment to the Telecom Consumer Protection Regulations, 2024, takes effect 30 days after publication in the Gazette. Trai said the move addresses limited availability of voice-and-SMS-only vouchers and gives low-income consumers more affordable, flexible options. The Hindu BusinessLine reports that industry experts expect a marginal drop in Average Revenue Per User (ARPU) from low-data users and secondary SIMs. Deloitte partner Rohan Lobo said prepaid connections constitute about 90% of the base, and recharge frequency matters as much as value. Hindustan Times notes Trai gave pricing guidance rather than fixed instructions, suggesting reductions based on average revenue per GB of data, which fell from Rs 9.11 to Rs 7.51 over the year to March 2026. Broadly, the plans may help retain price-sensitive customers, but operators lose flexibility to bundle data for higher recharge values. The regulation increases Trai's control over tariff design, a concern for operators. The rules come into effect around October 21, 2026. ## Indian Opinion Analysis Both sources report the mandate neutrally, but The Hindu BusinessLine leads with ARPU pressure and regulatory control as the core story, quoting experts who frame the move as a risk to operator flexibility and network economics. Hindustan Times leads with the consumer-choice rationale and Trai's process, attributing limited plan availability to operator non-compliance. The BusinessLine's expert-heavy framing emphasises a marginal ARPU dilution and reduced future monetisation from data, while Hindustan Times highlights the drop in per-GB revenue as context. Together, they show ARPU pressure is real but modest, with the bigger shift being tighter regulatory control over tariffs. Trai's pricing guidance leaves operators room to set final rates, making the actual impact turn on how steeply they cut prices. ## Coverage - rediff.com (neutral report) Leads with ARPU pressure and expert concern over regulatory control - hindustantimes.com (neutral report) Leads with consumer choice rationale and Trai's process Tags: Airtel, Jio, PwC India, Rohan Lobo, TRAI, Vodafone Idea Canonical: https://indianopinion.org/trai-mandates-voice-and-sms-only-plans-telcos-face-arpu-pressure/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/trai-mandates-voice-and-sms-only-plans-telcos-face-arpu-pressure/#story-in-brief