Tuhin Menon’s ‘Parotta & Beef’ Hits 1 Million Views, Strikes Universal Chord

Quick summary

• Tuhin Menon,CEO of Chennai-based media-tech company Asiaville,released a rap song titled ‘Parotta & Beef,’ inspired by his experience finding comfort in food during a stressful day.
• Teh track, produced by Sandeep Tulsidas (Yestey) and distributed by Divo Music, has garnered over one million views on YouTube.
• The song’s music video, directed by Vijay Siddhartha Ravindranaath, showcases vibrant visuals depicting the protagonist’s “transcendental experience” with parotta and beef. It was shot across Chennai within three days.
• Tuhin draws inspiration from East Coast rap icons like Notorious B.I.G., Tupac Shakur, Rakim, and Jurassic 5.He incorporates boom bap influences into the second half of the track.
• Despite queries about political undertones regarding Kerala’s cultural association with beef dishes, Tuhin emphasizes that his intention was universal – focusing on how food disrupts monotony rather than pushing any narrative.
• Future projects include three additional tracks with yestey and exploring Malayalam-English hip-hop fusion to tap into emerging markets.

Indian opinion Analysis

The release of ‘Parotta & Beef’ highlights engaging intersections between India’s cultural diversity and global artistic genres like hip-hop. Tamil Nadu-native Tuhin Menon introduces an American hip-hop aesthetic while spotlighting Kerala’s culinary identity through parotta-beef references. Such works not onyl celebrate local traditions but merge them with contemporary mediums to create relatable yet globally engaging content-a sign of evolving creative expressions in India’s multimedia industries.

Moreover, this project underscores the growing prominence of regional-language music across India alongside experimental formats rooted in cultural narratives. As Malayalam hip-hop rises in popularity domestically and internationally, efforts to blend regional sounds with cosmopolitan styles could propel India’s independent music scene further onto global platforms. Tuhin’s pivot from media entrepreneurship into creative arts exemplifies how multidisciplinary approaches are reshaping entertainment landscapes while embracing inclusivity through emotional resonance rather than overt partisan messaging.

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