# India’s two-wheeler makers reorganise for EV and premium demand

2026-08-06T22:01:29+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 1 independent outlet

Hero MotoCorp, Bajaj Auto and TVS Motor are changing their structures and retail networks as electric and premium two-wheelers grow faster than entry-level models. Mint reports electric two-wheeler sales rose 22% to 14 lakh units in FY26, while motorcycles above 125cc grew 15% to 35 lakh. Entry-level sales rose 3% to 95 lakh. Bajaj has merged its EV unit with its core two-wheeler division and plans to double exclusive Chetak outlets to 1,000. Hero has created a dedicated premium leadership role and expanded its Premia network beyond 130 stores. TVS has combined EV and commuter leadership and launched its TVS Paddock premium retail format.

## Coverage

- livemint.com <https://www.livemint.com/industry/manufacturing/hero-bajaj-tvs-revamp-strategy-for-electric-vehicles-premium-bikes-11785913302465.html>
- economictimes.indiatimes.com <https://economictimes.indiatimes.com/industry/auto/auto-news/july-auto-retail-sales-hit-record-high-on-rising-rural-demand/articleshow/133014973.cms>

Tags: Bajaj Auto, electric vehicles, Hero MotoCorp, TVS Motor, two-wheelers
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