# Wamiqa Gabbi named Everlite’s first national brand ambassador 2026-08-27T04:46:57+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Everlite, the lightweight jewellery brand of Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi its first national brand ambassador. The brand, which has 17 stores across six states, aims to strengthen its connection with younger consumers looking for everyday fine jewellery. Gabbi's style aligns with Everlite's focus on millennials and Gen Z shoppers. The brand offers 9K, 14K and 18K gold and diamond pieces. "I've always been drawn to jewellery that I can actually live in, pieces I can put on in the morning and forget I'm wearing, but that still make a look feel considered," Gabbi said. Parent company Senco Gold & Diamonds runs over 198 showrooms in 17 Indian states and two in Dubai. Joita Sen, whole-time director at Senco, said Gabbi embodies the modern Everlite woman who wants jewellery as part of her everyday wardrobe, not just for special occasions. ## Indian Opinion Analysis Senco Gold & Diamonds, a listed company with a market capitalisation over Rs 4,000 crore, is betting on the lightweight segment to defend against the rise of newer digital-first jewellery brands that have been capturing urban millennials. The appointment is industry standard: jewellery chains routinely use actors to drive topline by connecting with young women who now shop for jewellery as a daily accessory rather than a wedding-only purchase. Everlite operates 17 stores, its six-state footprint lags far behind the parent's 198 showrooms, suggesting the brand is still in an early scaling phase. The next indicator to watch is whether the campaign translates into store-for-store growth in the coming quarters. ## Coverage - bollywoodhungama.com Neutral report on a brand appointment with direct quotes from the company executive and the actor, no political or regulatory angle This brief was synthesised by AI from the source linked above. Tags: Everlite, Senco Gold & Diamonds, Wamiqa Gabbi Canonical: https://indianopinion.org/wamiqa-gabbi-named-everlites-first-national-brand-ambassador/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/wamiqa-gabbi-named-everlites-first-national-brand-ambassador/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes. How this brief was made: an AI model read the report linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/