Warner Bros. Discovery Reverses Controversial HBO Max Branding Move

Fast Summary

• Warner Bros. Discovery will reintroduce the HBO Max branding by this summer after previously renaming it as “Max.”
• The original decision to remove “HBO” from the platform’s name occurred two years ago, aiming to broaden its identity beyond HBO content.
• The company now acknowledges evolving consumer needs and insists on better content quality rather than simply more content.
• JB Perrette,President and CEO of Streaming at Warner Bros. Discovery, stated that the change reflects efforts over two years and references CEO david Zaslav’s belief in HBO’s reputation for distinction and quality.
• This move aligns with reinforcing HBO’s strong brand image within streaming services.

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