# Xiaomi launches Mijia sub-brand to expand home appliances in India

2026-08-07T09:51:12+00:00 | Technology | Indian Opinion Desk

Corroboration: 1 independent outlet

Xiaomi has launched Mijia by Xiaomi in India as its dedicated home and lifestyle brand, expanding beyond smartphones and consumer electronics. Future products, including large appliances, will carry the new branding alongside Xiaomi’s Redmi and POCO brands. The company plans to deepen its presence in categories such as air purifiers and connect more home devices through its HyperOS ecosystem. Mijia forms part of Xiaomi’s global Human × Car × Home strategy, which links smartphones, tablets, smart home devices and electric vehicles. Xiaomi entered India in 2014 and has since added smart TVs, tablets and AIoT products to its portfolio.

## Coverage

- timesnownews.com <https://www.timesnownews.com/technology-science/xiaomi-launches-sub-brand-mijia-to-sell-large-home-appliances-in-india-article-155361018>
- retail.economictimes.indiatimes.com <https://retail.economictimes.indiatimes.com/news/consumer-durables-and-information-technology/consumer-electronics/xiaomi-introduces-mijia-sub-brand-in-india-to-expand-home-appliance-portfolio/133024657>

Tags: home appliances, HyperOS, Mijia, smart home, Xiaomi
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