# Yamaha Motor CEO begins sweeping structural reforms 2026-08-10T12:50:35+00:00 | World & Diplomacy | Indian Opinion Desk Corroboration: 1 independent outlet Yamaha Motor President and CEO Motofumi Shitara has initiated a major organisational and cultural overhaul at the company's headquarters, aiming to break down silos and improve coordination between marketing, manufacturing and technology. The reforms include restructuring the board, creating new management committees, and launching a corporate culture project with 24 participants from junior to middle management. Shitara, who previously led Yamaha's India operations, acknowledges stiff headwinds from the West Asia war and US tariff uncertainty. He warns that simply building on existing methods will not suffice. Marketing reforms are the top priority, requiring a shift from product-oriented thinking to linking sales strategies with market needs. He also stresses the need to develop management talent capable of solving problems across organisational boundaries. ## Coverage - auto.economictimes.indiatimes.com Tags: Japan business, marketing strategy, Motofumi Shitara, organisational change, structural reform, Yamaha Canonical: https://indianopinion.org/yamaha-motor-ceo-begins-sweeping-structural-reforms/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/yamaha-motor-ceo-begins-sweeping-structural-reforms/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.