Yuvraj Singh’s Startup Eyes Rs 125 Crore Annual Revenue Target by Next Year

fast Summary

• twiddles, a premium snack brand co-founded by Yuvraj Singh and Alfinity Studios, has rapidly gained over 20,000 customers in three months with an 8% website conversion rate.
• The company is on track to reach Rs 2 crore in monthly revenue and aims for Rs 125 crore annual revenue by the next financial year.
• Twiddles caters to the growing demand for high-protein, clean-label snacks; its key products include almond Crumble Chocolate Spread (10,000 jars sold) and energy bites (50,000 units sold).
• Approximately 13% of customers have made repeat purchases.
• The brand plans to expand its product portfolio to include peanut butter,protein bites,and savory protein snacks.
• co-founder Yuvraj Singh emphasizes mindful indulgence in eating habits: “Balance is key…blending indulgence with health.”
• india’s premium snack market is expected to grow from Rs 42,000 crore in 2023 to Rs 95,000 crore by 2032 amid increasing consumer preference (68%) for healthier snacking options.
• Future growth strategies include both online/offline retail expansion and collaborations with influencers.

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Indian Opinion Analysis
Twiddles appears well-positioned at the intersection of rising health consciousness among Indian consumers and expanding opportunities within the country’s premium snack segment. Its early success underlines a broader shift towards clean-label and protein-rich food trends – a market indicative of both urbanization patterns and evolving dietary preferences among middle-class Indians.

The endorsement of Yuvraj Singh adds credibility while aligning with young aspirational consumers seeking healthier yet indulgent snacking options. While achieving the ambitious target of Rs 125 crore ARR will depend on sustained customer retention (currently about 13%) along with scaling distribution channels beyond initial e-commerce success into physical retail spaces.

However strong competition exists as global FMCG players eye this market trend; sustaining differentiation through innovation will be critical long-term!