# Zomato wishes Swiggy in full-page ad without naming rival 2026-08-24T03:26:11+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Zomato ran a full-page colour advertisement in The Times of India on August 6, wishing its competitor Swiggy a happy birthday without mentioning Swiggy's name, instead using the characteristic orange colour associated with Swiggy. This followed a similar ad in July for Zomato's own birthday, which used only its signature red colour without the brand name. Both ads generated significant social media buzz. This is not the first instance of camaraderie between the rivals. In November 2024, Zomato welcomed Swiggy on its stock market listing day. Swiggy reposted the message with the comment "it's giving jai and veeru", a reference to the friendship from the Bollywood film Sholay. The gestures reflect a trend of brand-to-brand warmth, contrasting with the usual marketing warfare seen in competitive industries. ## Indian Opinion Analysis Zomato and Swiggy dominate India's food delivery market, together accounting for over 90% of the sector. Their public gestures, while light-hearted, help humanise the brands in a price-sensitive market where customer loyalty is thin. The ads also generate free media coverage and social media engagement, which is valuable for customer acquisition. The next move will likely be from Swiggy, which may respond with a similar gesture during Zomato's milestone events. ## Coverage - brandequity.economictimes.indiatimes.com Article reports the marketing campaign as a factual case study without taking a side. This story was synthesised by AI from the source linked above. Tags: Swiggy, The Times of India, Zomato Canonical: https://indianopinion.org/zomato-wishes-swiggy-in-full-page-ad-without-naming-rival/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/zomato-wishes-swiggy-in-full-page-ad-without-naming-rival/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes. How this brief was made: an AI model read the report linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/