सिरेमिक कचरे से नए प्रोडक्ट बनाता अर्थ तत्व: बढ़ती कमाई और ब्रांड की कतार

Quick Summary

• Earth Tatva,founded by Shashank Nimkar,converts waste ceramics into new products.
• This initiative helps reduce ceramic waste and protect the environment.
• Their patented material, tatvamix, cuts down natural resource extraction by 60% and is stronger than traditional ceramics.
• The company originated after Nimkar’s observation of non-biodegradable ceramic waste during his studies in Ahmedabad (2016-19).
• Started with a ₹20 lakh grant from the Gujarat government in 2020; Earth Tatva began operations in 2021.
• The company creates recyclable clay used to make new ceramic items.
• Despite having unclear revenue figures online sources suggest meaningful earnings.

Indian Opinion Analysis

Earth Tatva exemplifies the potential for sustainability-driven entrepreneurship. By recycling around 15 to 30% of wasted ceramics into durable products, it addresses both environmental and economic concerns. Initiatives like this could inspire more businesses to adopt enduring practices in India. Moreover, with governmental support and increasing corporate interest in recycled materials, environmentally-amiable enterprises may see ample growth opportunities.

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