Amazon Prime Video to support Samsung’s HDR10+ Advanced on compatible devices

The Story in Brief

Amazon’s Prime Video will be the first streaming service to use Samsung’s new HDR10+ Advanced format on “supported titles globally” from later this month. Viewers will need a Samsung TV from the company’s 2026 lineup to benefit from the new format. HDR10+ Advanced is an upgrade to HDR10+ and introduces Enhanced Overall Brightness, using extended statistical metadata to make fuller use of premium TV brightness capabilities and deliver brighter, more precise HDR across the full tonal range, according to the announcement. The format also includes AI-driven tone mapping intended to preserve shadow detail in dark scenes and to provide increased brightness for sports and action content. Additionally, Intelligent Motion Smoothing uses scene-by-scene metadata to allow compatible displays to dynamically adjust motion processing, aiming to keep cinematic feel for film while smoothing motion in fast-moving scenes. Prime Video previously led adoption of HDR10+ in December 2017.

The Indian Opinion

The article largely repeats Samsung’s promotional language about brightness, AI-driven tone mapping and motion smoothing. An ordinary reader should note that these claims come from a vendor announcement and may emphasise benefits without independent testing. The real-world effect will depend on the specific 2026 Samsung model, how Prime Video implements HDR10+ Advanced across its catalogue, and the master files used for each title. The piece does not state how many titles will support the format or how it compares with other HDR approaches in everyday viewing. Until independent reviews and wider rollout data are available, the reported improvements should be treated as manufacturer claims rather than guaranteed results for all viewers.

Original article: Amazon Prime Video will support Samsung’s HDR10+ Advanced (GSMArena.com)

This story was summarised and commented on by AI from the source linked above.