Now Reading: Prime Video to support Samsung’s HDR10+ Advanced format on 2026 TVs
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Prime Video to support Samsung’s HDR10+ Advanced format on 2026 TVs
Amazon's Prime Video will become the first streaming service to support Samsung's new HDR10+ Advanced format on supported titles globally from later this month, according to Samsung's announcement. Viewers will need a…
Amazon's Prime Video will become the first streaming service to support Samsung's new HDR10+ Advanced format on supported titles globally from later this month, according to Samsung's announcement. Viewers will need a television from Samsung's 2026 lineup to use the feature. Samsung said the update brings Enhanced Overall Brightness using extended statistical metadata, AI-driven tone mapping intended to preserve shadow detail in darker scenes, and Intelligent Motion Smoothing that adjusts motion processing scene by scene for sports, action and film content. Prime Video previously became the first service to support the original HDR10+ format, in December 2017. The announcement does not say how many titles will support the new format at launch or give any independent test results, and its practical effect is expected to vary by television model, video master and how Prime Video implements it.
Indian Opinion Analysis
The claimed brightness and motion improvements come entirely from Samsung and Amazon's own announcement, using promotional language such as fuller use of premium brightness capabilities that has not been independently tested. Because HDR performance depends heavily on viewing conditions and the specific content being watched, a broad verdict on picture quality cannot be reached from the announcement alone. Samsung and Amazon said the format would reach supported titles before this month is out, which dates the rollout.
Source: GSMArena.com
This brief was synthesised by AI from the source linked above.
