Now Reading: Aamir Khan Productions and Akshay Kumar face box office slump
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Aamir Khan Productions and Akshay Kumar face box office slump
Aamir Khan Productions (AKP) has been struggling at the box office, with its last major hit being Dangal (2016), which earned Rs 2,000 crore. Recent releases like Batwara 1947 have failed to…
Aamir Khan Productions (AKP) has been struggling at the box office, with its last major hit being Dangal (2016), which earned Rs 2,000 crore. Recent releases like Batwara 1947 have failed to recover costs, and Laapataa Ladies, despite critical acclaim, did not achieve high box office numbers. Laal Singh Chaddha, Happy Patel, and Ek Din are termed disasters by m9.news. Social media users have criticised AKP for losing its script sense and urged it to better understand audience expectations.
Akshay Kumar has also faced a prolonged slump, with a string of flops from 2022 to 2024, including Samrat Prithviraj and Bade Miyan Chote Miyan, as reported by m9.news. The outlet notes that many of his recent films are remakes of successful regional or international films, such as Sarfira and Selfiee, which failed to generate curiosity. His upcoming project Haiwaan, a remake of the Malayalam hit Oppam, is set for release on September 11, 2026, with Saif Ali Khan in the lead and Akshay Kumar playing the antagonist.
Indian Opinion Analysis
m9.news frames both stories as tales of decline, using dramatic language like "unreal downfall" and "disaster formula." The AKP article emphasises public criticism and compares the banner unfavourably to competitors, while the Akshay piece blames his remake-heavy slate. The coverage is sensationalist: it leads with failure and speculation about revival, omitting any positive context or balanced box office analysis. Readers should note that neither story cites official data or industry experts, relying instead on social media sentiment and the outlet's own narrative.
Coverage: 2 sources, 2 sensationalist
Sources (2): m9.news (sensationalist), m9.news (2) (sensationalist)
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.
