
Several consumer appliance manufacturers have announced price hikes of 5 to 8% from October, driven by rising costs of copper, steel, aluminium and freight. Haier India plans to raise room AC prices by around 5% from 1 October, while Blue Star has already increased AC and deep-freezer prices by 5 to 8%. Some manufacturers are raising TV, washing machine and refrigerator prices by 2 to 4%, and Super Plastronics plans to hike TV prices by around 7% after October.

The increases, the third round this year, come ahead of the festive season. However, dealers hold inventory bought at older prices that may last one to one-and-a-half months, potentially covering much of the Diwali shopping period. Godrej Enterprises Group Business Head Kamal Nandi said Diwali should largely be covered with old-price inventory, but new prices will take effect post-Diwali. Availability depends on brand, model and dealer.
The third round of price hikes this year means buyers face cumulative cost pressure on appliances ahead of the festive season. Inventory bought at older prices offers a temporary reprieve, but only for the next four to six weeks, and only for specific brands and models still in stock. The real constraint is that input costs have risen 8 to 10% since the last revision, making further increases likely once old stock is sold. Consumers who delay purchases past Diwali will face the full impact of the new prices.
The key question is how long dealer inventory lasts and whether supply constraints narrow the window for savings. Manufacturers have not signalled any pause, so the post-Diwali market will test demand at higher price points.
Source: cnbctv18.com
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