
The Central Consumer Protection Authority has fined Amazon Seller Services Rs 1 lakh for allowing commercially produced sweets to be sold online as “Shri Ram Mandir Ayodhya Prasad”. The authority said the listings had no authorisation, affiliation or endorsement from the Ram temple trust and could mislead devotees. Amazon must pay within 15 days.

The CCPA said the listings, including laddoos and pedas sold by Chandu Trading Company, appeared before the January 22, 2024 consecration ceremony. Amazon removed them after receiving a show-cause notice but argued it was an intermediary protected under the Information Technology Act. The authority rejected that defence, saying consumer protection duties under the E-Commerce Rules are separate. It ordered Amazon to verify authorisation for religious offerings, strengthen keyword-based detection and takedowns, and display seller and grievance details. The authority may review compliance after three to four months.
LiveMint presents the action mainly as a consumer-protection order, while MediaNama gives greater weight to the rejected safe harbour argument and points to similar listings on other platforms and websites. The first framing gives limited space to Amazon’s legal position. The second adds useful legal context but uses more loaded language and broadens the story beyond the order against Amazon. The measured reading is that the CCPA has imposed a modest monetary penalty while setting platform-level verification duties that could affect religious-product listings across marketplaces. The next marker is the authority’s review of Amazon’s compliance after three to four months.
Coverage: 2 sources, 1 neutral, 1 sensationalist
Sources (2): livemint.com (neutral report), medianama.com (sensationalist)
This story was synthesised by AI from the 2 sources linked above. Methodology and corrections.
Updated: this story now draws on 2 sources.