
Apple has introduced a limit of two iPhones per customer on its Indian online store, just ahead of the iPhone Duo launch on 23 October. The restriction applies across all models, including the iPhone Duo, iPhone 18 Pro and iPhone 18 Pro Max, according to NDTV Profit and The Hans India.

The Hans India reports that the cap is not exclusive to India and has been seen in markets including the US, China, Singapore and Hong Kong. Pre-orders for the foldable iPhone Duo opened on 16 October, and reports suggest delivery timelines for some orders have moved into January. Apple has not publicly explained the reason, but similar limits have historically been used to discourage bulk buying and reselling.
Both sources offer straight reporting with no discernible slant. NDTV Profit states the limit and the launch date in two sentences. The Hans India adds context on pre-order delivery timelines, global applicability and historical precedent, but stays within news-agency convention. The uniform coverage suggests the purchase cap is being reported as a routine commercial measure. The concrete point to watch is whether the 23 October launch sees immediate sellouts or if the cap signals supply constraints that extend beyond launch week.
Coverage: 2 sources, 2 neutral
Sources (2): ndtvprofit.com (neutral report), thehansindia.com (neutral report)
This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry. Methodology and corrections.