Now Reading: Bengaluru designer sells safety-pin charms through Instagram
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Bengaluru designer sells safety-pin charms through Instagram
Bengaluru graphic designer Saranya Prasad has sold nearly 300 handmade safety-pin charms through Instagram after turning a Pinterest discovery into a side business. The 28-year-old began experimenting last December and now creates…
The Story in Brief
Bengaluru graphic designer Saranya Prasad has sold nearly 300 handmade safety-pin charms through Instagram after turning a Pinterest discovery into a side business. The 28-year-old began experimenting last December and now creates her own patterns using Photoshop or hand-drawn designs.
Each charm uses 12 to 16 medium-sized safety pins and about 130 to 140 seed beads. Designs include letters, zodiac signs, film and cartoon characters, and FIFA World Cup jerseys. The Spider-Man charm is her best seller. Making one takes 15 to 45 minutes. Prasad is also planning DIY kits for customers.
The Indian Opinion
The easy story is that social media turns any hobby into a business. In practice, Prasad still spends up to 45 minutes on a single piece and must balance design, assembly and sales. Calling the charms either a trivial craft or a guaranteed entrepreneurial success misses that work. The useful measure will be whether demand continues beyond the first 300 sales and supports a steady income.
Source: deccanherald.com
This story was synthesised by AI from the source linked above.
