Now Reading: Ernakulam Kudumbashree targets Rs 4 crore from Onam fairs
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Ernakulam Kudumbashree targets Rs 4 crore from Onam fairs
The Ernakulam District Kudumbashree Mission is organising around 250 Onam fairs and expects sales of Rs 4 crore. The stalls offer pickles, snacks, vegetables, flowers and other products under the ‘Onam with…
The Ernakulam District Kudumbashree Mission is organising around 250 Onam fairs and expects sales of Rs 4 crore. The stalls offer pickles, snacks, vegetables, flowers and other products under the ‘Onam with Kudumbashree’ campaign. Customers can also order through the Pocketmart app.
The mission recorded sales of Rs 3.59 crore during last Onam and has received pre-bookings for Onasadya. However, heavy rain has damaged about 120.48 acres cultivated under the Onakkani and Nirapolima initiatives. These programmes involve 1,954 joint liability groups farming across 1,411 acres in total. The fairs are expected to support sales despite production losses in some areas.
Indian Opinion Analysis
Kudumbashree is Kerala’s women-led neighbourhood network, with community groups also involved in farming, food processing and local marketing. Onam fairs give these groups a direct retail channel during Kerala’s main festival season, while the app extends sales beyond physical stalls. The reported crop damage affects roughly 8.5% of the combined cultivated area, based on the figures given, which could limit the supply of vegetables and flowers even if consumer demand is strong. The key signal will be whether total fair sales cross last year’s Rs 3.59 crore and reach the Rs 4 crore target.
Source: thehindu.com
This story was synthesised by AI from the source linked above.
