Now Reading: French Montana makes India debut at Royal Stag BoomBox finale in Hyderabad
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French Montana makes India debut at Royal Stag BoomBox finale in Hyderabad
French Montana makes India debut at Royal Stag BoomBox finale in Hyderabad
American rapper French Montana made his India debut at the finale of Seagram's Royal Stag BoomBox Season 4, held at Gachibowli Stadium in Hyderabad. The event also featured playback singer Nikhita Gandhi,…
American rapper French Montana made his India debut at the finale of Seagram's Royal Stag BoomBox Season 4, held at Gachibowli Stadium in Hyderabad. The event also featured playback singer Nikhita Gandhi, singer L.V. Revanth, DJ Sahil Gulati and gaming creator Payal Dhare. The evening opened with a gaming face-off, followed by musical performances that peaked with French Montana's set, bringing international hip-hop to the Hyderabad crowd.
The Hyderabad event was the final stop of the four-city tour. Debasree Dasgupta, chief marketing officer of Pernod Ricard India, said music and live experiences enable connection. French Montana said the crowd's energy was incredible, and Nikhita Gandhi praised the seamless blend of genres and languages at the event.
Indian Opinion Analysis
The growing frequency of international hip-hop artists performing in Indian metros reflects a broader shift in live entertainment spending. Pernod Ricard's investment in a four-city tour suggests the company is betting on music festivals to build brand loyalty among younger, urban consumers. With no further seasons announced, the next signal for the industry will be whether a fifth edition of BoomBox is commissioned, indicating the return on such experiential marketing.
Source: deccanchronicle.com
This story was synthesised by AI from the source linked above.
