Governor urges digital push for Himachali products at Lavi Fair

Himachal Pradesh Governor Kavinder Gupta on Wednesday, 11 November, inaugurated the nearly 400-year-old International Lavi Fair at Rampur in Shimla district and called for connecting traditional Himachali products, such as Kinnauri caps, woollen garments, handicrafts and agricultural produce, to national and international markets through digital platforms. He urged visitors to buy at least one locally manufactured product under PM Modi’s ‘Vocal for Local’ initiative, saying ‘even a small purchase can bring new hope to someone’s life’. He also emphasised the Viksit Bharat vision, saying a developed India must be built through village prosperity and farmer welfare.

The Governor highlighted central schemes like PM Vishwakarma and Pradhan Mantri MUDRA Yojana, and called on youth to become job creators. He paid tribute to late former Rampur MLA Nand Lal and urged citizens to protect the state’s fragile environment and minimise plastic use. Shimla Deputy Commissioner Anupam Kashyap, also the fair organising committee chairman, informed the Governor that an essay competition on the fair’s history had been introduced for schoolchildren for the first time. The fair continues with exhibitions by government departments and local artisan stalls.