Now Reading: Hisense plans pan-India home appliance push, targets top three TV slot
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Hisense plans pan-India home appliance push, targets top three TV slot
Hisense plans pan-India home appliance push, targets top three TV slot
Chinese consumer electronics firm Hisense plans to expand in India by launching air conditioners, refrigerators and washing machines, while strengthening its premium TV segment. CEO Pankaj Rana said Wednesday the company aims…
Chinese consumer electronics firm Hisense plans to expand in India by launching air conditioners, refrigerators and washing machines, while strengthening its premium TV segment. CEO Pankaj Rana said Wednesday the company aims to become one of the top three television brands in India within two years.
Rana was speaking at the launch of the 116-inch Hisense 116UX 4K Mini RGB television, priced at Rs 21,99,999, at a LiQO store in Zirakpur. The TV features a 165Hz native refresh rate and AI-powered picture and sound. Hisense has been in India for two years and partners with Amaflip India Pvt Ltd, which operates LiQO stores across six cities and plans to expand to Delhi, Ludhiana, Gurugram and Mumbai.
Indian Opinion Analysis
Hisense enters a crowded Indian appliance market dominated by Samsung, LG, and local players like Voltas and Godrej. The company's bet on premium large-screen TVs mirrors a global trend, but pricing the 116UX at Rs 22 lakh limits it to a niche. The real test will be distribution: building a retail network from 8-10 stores to a national footprint requires heavy investment. The company's next move to watch is how quickly it expands LiQO stores beyond north India, which will signal whether it can compete in mass-market white goods.
Source: retail.economictimes.indiatimes.com
This brief was synthesised by AI from the source linked above.
