Now Reading: Indian Startups Add Senior Titles Without Matching Pay
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Indian Startups Add Senior Titles Without Matching Pay
Indian startups are increasingly using titles such as Associate Director, AVP, Principal and Lead to attract and retain employees without proportionate salary increases, ETHRWorld reports. The expansion reflects a wider change in…
The Story in Brief
Indian startups are increasingly using titles such as Associate Director, AVP, Principal and Lead to attract and retain employees without proportionate salary increases, ETHRWorld reports. The expansion reflects a wider change in corporate hierarchies, where Vice President has become a mid-career grade at many global investment banks rather than a top executive post.
Companies are also creating specialised roles including Chief AI Officer, Chief Sustainability Officer and Chief Culture Officer as data, compliance, sustainability and technology gain greater business weight. Executives quoted by ETHRWorld say a meaningful role must have clear authority, resources, measurable outcomes and lasting relevance. Cars24 has taken the opposite route, removing titles, grades and bands and calling all employees Builders.
The Indian Opinion
The lazy narrative is that every new title is meaningless, while the opposite claim treats every C-suite addition as proof of modern management. Both miss the test that matters: authority and accountability. A Chief AI Officer with no budget, team or measurable target is branding. A specialist role tied to a real business risk may be necessary. Companies should publish each role’s mandate and outcomes, then let delivery expose the inflation.
Source: hr.economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
