Now Reading: Khetika invests Rs 100 crore on spices, targets Rs 1,000 crore revenue in 3 years
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Khetika invests Rs 100 crore on spices, targets Rs 1,000 crore revenue in 3 years
Khetika invests Rs 100 crore on spices, targets Rs 1,000 crore revenue in 3 years
Khetika, the clean-food brand, has committed Rs 100 crore over three years to scale its spices business, targeting Rs 1,000 crore annual revenue from the category within that period and Rs 2,000…
Khetika, the clean-food brand, has committed Rs 100 crore over three years to scale its spices business, targeting Rs 1,000 crore annual revenue from the category within that period and Rs 2,000 crore in five years. It has already invested Rs 10 crore in a pesticide-free facility in Unjha, Gujarat, with 500 MT capacity and an advanced quality lab.
Spices are expected to become Khetika's largest division, contributing 50% of total revenue in 3-4 years, up from roughly one-third now. The company projects annual revenue of about Rs 500 crore this fiscal, compared to Rs 375 crore in FY26, with online channels adding Rs 120-150 crore. Exports to the UK have begun, and entry into European and Middle Eastern markets is planned.
Khetika is also scaling its farmer programme SAATHI, currently covering 20,000 farmers with a target of 50,000, and expanding centres from Rajasthan into Gujarat, Maharashtra and Andhra Pradesh. The company expects to reach EBITDA profitability in the fourth quarter of the current fiscal year.
Indian Opinion Analysis
Organised spice in India is mostly a fight between regional millers and a handful of branded players such as MDH and Everest, both family-run businesses that dominate shelf space and consumer trust largely built over decades. Khetika's bet is on a cleaner label, pesticide-free and certified, to carve a premium niche, a model that worked for brands like 24 Mantra in staples. The real test will be distribution: spices are bought loose or from small local packs in over 80% of Indian households, and convincing a consumer to pay a premium for 'clean' when Everest costs half as much is a different battle than selling batters online. Watch if Khetika manages to get its spices into general trade kirana stores, not just e-commerce, because that is where scale lives.
Source: retail.economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
