Now Reading: Korean Kanakaraju declared super hit with Rs 37.5 crore gross
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Korean Kanakaraju declared super hit with Rs 37.5 crore gross
Varun Tej's horror-comedy Korean Kanakaraju has been declared a super hit at the box office after crossing its breakeven target of Rs 12 crore share within days of release. The film, produced…
Varun Tej's horror-comedy Korean Kanakaraju has been declared a super hit at the box office after crossing its breakeven target of Rs 12 crore share within days of release. The film, produced by UV Creations and First Frame Entertainment, set a worldwide gross target of Rs 25 crore to achieve breakeven, which it comfortably surpassed.
As of its third weekend, the film has collected an estimated total worldwide gross of approximately Rs 37.5 crore, including an estimated Rs 31.5 crore from India and Rs 6 crore from overseas. The third weekend tracked gross was only about Rs 35 lakh, indicating the theatrical run is nearly complete.
Trade experts have officially declared Korean Kanakaraju a super hit, bringing profits to all buyers and distributors. The film, directed by Merlapaka Gandhi and starring Varun Tej and Ritika Nayak, is expected to move to OTT platforms soon.
Indian Opinion Analysis
A horror-comedy starring Varun Tej, who had a string of underperformers, Korean Kanakaraju's success reverses a losing streak for the actor and the Telugu film industry's mid-budget segment. The film's Rs 12 crore share target was modest, suggesting producers deliberately capped budgets and pre-sold rights to limit risk. With a final gross around Rs 37.5 crore, the film generated a healthy return on investment, though it did not break any records. The quick move to digital is typical for films that have exhausted theatrical demand. The next benchmark is the OTT premiere date and streaming numbers, which will determine the film's long-tail revenue.
Source: tracktollywood.com
This story was synthesised by AI from the source linked above.
