Now Reading: Kriti Sanon hits back at trolls over Rakhi ad outfit
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Kriti Sanon hits back at trolls over Rakhi ad outfit
Kriti Sanon has responded to backlash over her outfit in a Raksha Bandhan jewellery ad, questioning why women's clothing is policed during festivals. The ad, for Giva, showed Kriti tying a rakhi to her sister and including her pet dog in the ritual, but drew criticism on social media for her bralette-style blouse and for not showing traditional elements like applying tilak.
Actress Kangana Ranaut called the ad 'intentionally creepy' and said a woman should know her 'boundaries' when dressing. In her reply, Sanon wrote that the true essence of festivals lies in emotions, not clothes, and asked, 'When will we stop telling women what to wear?' The debate has sparked wider conversations about evolving traditions and the double standard in judging women's appearance during festivals.
Indian Opinion Analysis
m9.news frames the story as a social media storm and a woman defending her clothing, leading with the controversy and Kriti Sanon's response, which gives weight to the online backlash. Times Now's piece is an opinion column that takes a strongly critical stance against Kangana Ranaut and the trolling, arguing it is hypocritical and sexist. The core difference is that m9.news reports the event and Kriti's statement neutrally, while Times Now amplifies the critique of those policing women's attire, dispensing with Neutrality to advocate for freedom of choice. The balanced reading is that a Rakhi ad triggered predictable outrage online, but the news value lies in the debate it represents about evolving traditions and the persistent scrutiny of women's clothing, a conversation Kriti Sanon herself joined. The next concrete step is to see whether brands will adjust future ads to avoid similar backlash.
Coverage: 2 sources, 1 left-leaning, 1 sensationalist
Sources (2): m9.news (sensationalist), timesnownews.com (left leaning)
This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry. Methodology and corrections.
Updated: this story now draws on 2 sources.
