Now Reading: Kriti Sanon hits back at critics over Rakhi ad outfit
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Kriti Sanon hits back at critics over Rakhi ad outfit
Kriti Sanon has responded to the backlash over her Giva advertisement for Raksha Bandhan, in which she was criticised for wearing an outfit that many called inappropriate for the festival. Trolls also…
Kriti Sanon has responded to the backlash over her Giva advertisement for Raksha Bandhan, in which she was criticised for wearing an outfit that many called inappropriate for the festival. Trolls also objected that the ad did not show traditional rituals like applying tilak, and that she appeared to prioritise her pet dog over her brother.
In a social media post, Sanon said the true essence of festivals lies in emotions, not clothes. She argued that ethnic fashion has evolved and that a woman's respect for culture should not be judged by what she wears. She also said her affection extends to her dogs because they are part of her family.
Sanon questioned why women's attire becomes the focus during discussions about traditions. Her reply has reignited online debate about changing perspectives on festivals, fashion, and the policing of women's choices.
Indian Opinion Analysis
Celebrity ads are routinely reviewed by the Advertising Standards Council of India (ASCI) for compliance with its code, which requires ads to respect religious sentiments. No complaint has been reported yet against this ad, but public backlash alone has in the past prompted brands to pull or edit campaigns. The incident reflects a recurring pattern: female celebrities who deviate from traditional portrayals in festival-themed ads draw social media outrage, often targeting their clothing. Sanon's response, framing the criticism as a broader issue of policing women, mirrors a defence used by several actors before her. The question that remains is whether Giva will alter or retain the ad, and whether ASCI receives a formal complaint that triggers a review.
Source: m9.news
This brief was synthesised by AI from the source linked above.
