Now Reading: LuLu flies 10,000 tonnes of Indian flowers to Gulf for Onam
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LuLu flies 10,000 tonnes of Indian flowers to Gulf for Onam
LuLu Group has brought more than 10,000 tonnes of flowers from India to Gulf markets for Onam, a 20% increase over last year. The flowers, including marigolds sourced from farms in Tamil…
LuLu Group has brought more than 10,000 tonnes of flowers from India to Gulf markets for Onam, a 20% increase over last year. The flowers, including marigolds sourced from farms in Tamil Nadu and Karnataka, are being transported via two dedicated chartered cargo flights from Kochi to Abu Dhabi, plus regular air cargo and sea shipments to other Gulf countries.
LuLu said its diversified logistics arrangements ensured no significant disruption despite the West Asia crisis affecting air and sea routes. The higher volumes reflect strong festive demand among more than two million Malayalis living across the Gulf Cooperation Council region, with flowers being a key part of Onam pookalam celebrations.
Indian Opinion Analysis
Onam is the biggest festival for Kerala's Malayali community, and Gulf countries with large Malayali expatriate populations see a spike in demand for traditional flowers every August, September. The pookalam, a floral carpet laid during the ten-day festival, requires fresh marigolds and other blooms. The 20% volume increase this year signals strong spending sentiment among diaspora households. Most flowers for the Gulf are grown in Tamil Nadu and Karnataka because Kerala's humid climate is less suited to marigold cultivation. Customised logistics and chartered cargo flights are expensive, but retailers like LuLu absorb the cost to ensure supply continuity. The next signal to watch is whether similar arrangements hold for Diwali, which draws even larger diaspora demand from October onwards.
Source: thehindubusinessline.com
This brief was synthesised by AI from the source linked above.
