
Meta has launched a three-month programme called Meta Startup School to help 200 early-stage consumer brands in India improve their digital growth, marketing and AI skills. The first cohort begins September 1 and is aimed at businesses that have started gaining traction but need to strengthen customer acquisition and revenue growth.

Participating startups will receive three months of free consultation from agency partners covering Meta's advertising tools and AI-powered solutions for marketing and campaign performance. Fireside Ventures, DSG Consumer Partners and V3 Ventures are backing the first cohort.
The programme also allows brands to interact with investors and industry specialists, ending with a demo day to showcase progress. Applications are now open on Meta's Startup School page.
The programme targets a known gap in Indian consumer startups: early traction often stalls when founders lack expertise in paid acquisition or AI-driven ad optimisation. Unlike generic acceleration programmes, Meta ties the curriculum directly to its own ecosystem, ad manager, pixel, Advantage+, making it a pipeline for higher ad spend later. The September 1 cohort will test whether hands-on agency support can replace the expensive digital marketing talent that early-stage D2C brands in India struggle to afford. Watch how many of the 200 selected startups reach the demo day in December, retention will signal whether the model works.
Source: hindustantimes.com
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