
With less than three months to go for the release of the upcoming film Ramayana, a social media post has revealed that its producer Namit Malhotra comes from a film family. His father Naresh Malhotra produced the Amitabh Bachchan blockbuster Shahenshah (1988), according to a post by industry veteran Rajesh Vasani of Paras Publicity.

Naresh Malhotra, son of cinematographer Mahendra Nath Malhotra, began as an assistant director and co-produced films under the Mushir-Riaz banner. After mixed success, he produced Shahenshah, which became a hit. Namit Malhotra later founded Prime Focus in 1997 from the same Mumbai garage his father had used, eventually building it into a global visual effects company that won multiple Academy Awards and now backs Ramayana.
This is a classic Bollywood lineage story, but the key business takeaway is how post-production expertise, a back-end service, has now moved to the centre of the industry's biggest bet. Prime Focus's subsidiary DNEG has VFX credits on Hollywood tentpoles like Interstellar and Dune, giving Namit Malhotra a global technical base that no Indian producer has commanded before. The question is whether a Rs 500-crore-plus budget film can recover its investment through domestic box office alone, or whether Malhotra's international network will be used for a global release strategy. The first trailer and release date are the next signals to watch.
Source: bollywoodhungama.com
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