OnePlus and Realme hike prices in India amid market share decline

OnePlus has raised prices on eight smartphone models for the fifth time in nine months, with increases of 5% to 26% since December 2025. The Nord CE 6 Lite, one of its top sellers, now costs Rs 28,999, up from Rs 22,999 in June. Realme has also hiked prices on models including the Realme 16 Pro+ and C83 5G. The moves follow similar increases by Oppo and Vivo, driven by memory chip costs that have nearly quadrupled in under a year, according to multiple reports.

Livemint reports that OnePlus is scaling back its physical retail network in northern and eastern India, halting supply to standalone stores from 1 April and focusing on e-commerce and large-format retailers in the south. The All India Mobile Retailers Association has written to MP Praveen Khandelwal seeking intervention, alleging unfair trade practices and non-compliance with Indian FDI norms. The association plans to meet Union Minister Piyush Goyal. OnePlus India says it maintains a pan-India offline presence through strategic partners and has not changed its distribution approach.

Counterpoint India director Tarun Pathak says OnePlus is restructuring after its push into budget devices backfired, leading to falling market share in its core premium segment. A OnePlus spokesperson said the company periodically reviews pricing based on market conditions.