
The District Employment and Counselling Centre (DECC) Kupwara and REACHA held a job fair on Sunday, 15 November 2026, in partnership with Indian Hotels Company Limited (IHCL) and the Indian Army. More than 1,600 youth from Kupwara and neighbouring areas registered and attended the event.

Over 30 employers from across Kashmir took part, with several national companies joining virtually. Participants included Taj Dal View, Radisson Collection, Lemon Tree, Blinkit, KFC, and Aditya Birla Group. The fair aimed to strengthen the local employment ecosystem by connecting job seekers directly with recruiters and creating sustainable livelihood opportunities in the Aspirational District.
Kupwara’s designation as an Aspirational District highlights the structural employment gap the fair sought to bridge. With over 1,600 youth attending and 30 employers present, the event signals a collaborative push involving the district administration, the army, and corporate groups. The high turnout suggests unmet demand for formal job linkages in the region. The next step will be tracking how many of the registered youth receive offers from participating companies such as Taj Dal View, Blinkit, or Aditya Birla Group.
Source: greaterkashmir.com
This brief was synthesised by AI from the source linked above. Methodology and corrections.