Now Reading: PM Modi tells ministers to join Instagram for Gen Z outreach
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PM Modi tells ministers to join Instagram for Gen Z outreach
Prime Minister Narendra Modi has asked his ministers to start using Instagram as part of a push to reach younger voters. The directive came as the government's social media performance across Instagram,…
Prime Minister Narendra Modi has asked his ministers to start using Instagram as part of a push to reach younger voters. The directive came as the government's social media performance across Instagram, X and Facebook was reviewed at a recent Cabinet meeting.
The report card, covering May 1 to August 15, tracked engagement and reach for each minister's official accounts. Ministers with low Instagram activity were urged to post more regularly on the platform, which is the most popular among 18- to 30-year-olds in India.
The move is seen as part of a broader digital strategy by the BJP ahead of upcoming state and general elections. Ministers are expected to coordinate their posts with the party's communication cell to ensure consistent messaging.
Indian Opinion Analysis
The push comes as Instagram has overtaken older platforms among first-time voters, a demographic both the BJP and the opposition are aggressively courting. The BJP already runs a dedicated social media war room that coordinates messaging across thousands of handles. The new directive effectively extends that discipline to the cabinet rank. With assembly elections in several states due within months and the general election under two years away, each minister's follower count and engagement rate will become a measurable political metric. The party will track whether a minister's Instagram reach translates into rally turnout or booth-level support.
Source: ndtv.com
This story was synthesised by AI from the source linked above.
